• Social Media Coordinator- Content Management

    Job Locations US-CA-Irvine
    ID
    2018-2108
    Shifts Available
    Friday, Monday, Thursday, Tuesday, Wednesday
    Category
    Marketing
  • Overview

    We are Drybar, a blow dry bar, and we set out to shake up the beauty industry in our own, specialty way. We believe in doing one thing and being the best at it. For us, that’s blowouts. In fact, our tagline says it best: No cuts. No color. Just blowouts. What started with one shop in Brentwood, CA has grown to over 100 locations across 25 markets, with more to come. 

     

    Drybar is looking for a social media coordinator to grow our brand presence across all social media channels including Instagram, Instagram Story, Facebook, Twitter, Pinterest and YouTube. The social media coordinator will be responsible for evolving our content strategy by coming up with innovative content ideas and creative social media campaigns while being on the cutting edge of all things social media, influencer and pop culture. The position will report directly into the brand marketing manager and work collaboratively with Drybar’s creative, product & retail marketing teams. 

     

    We'd love to show what we're all about! Check out our 10 core values, the Heart & Soul of Drybar:

     

    Responsibilities

    • Support editorial and content calendar management across all owned and partner social channels.
    • Support the creation and strategic development of relevant and engaging social media content—including photography and video content. 
    • Analyze, review, and report on effectiveness of social media content and campaigns in an effort to maximize results.
    • Create efficient process for asset management and sharing.
    • Distribute social media assets to internal & cross-channel teams for approval and useage. 
    • Stay up to date with changes and trends in social platforms ensuring maximum effectiveness.
    • Develop scalable processes to incorporate social media trends & ideas into larger execution tactics. 
    • Research and analyze social media trends, content innovation and competitive analysis to identify new opportunities in social media. 
    • Create creative briefs and manage content creation to completion. 
    • Prepare visual and written presentation materials.
    • Performs other similar or related duties as requested or assigned.

    Qualifications

    • BA/BS in Marketing or related field.
    • Minimum of 2 years experience in social media. (Retail or beauty industry experience preferred).
    • Clear understanding of the social media space and how to achieve and articulate success across all organic and paid platforms.
    • A passion for pop culture, current events and emerging trends in beauty, retail and content. 
    • Strong familiarity with digital and social media influencers.
    • Proven ability to create engaging social media content.
    • Experience with various social media tools such as Curalate, Sprinklr, SquareSpace, IGTV and/or Dash Hudson a strong plus.
    • Direct relationships and experience with Facebook, Instagram and Google a plus.
    • Strong team building skills; ability to work in cross-functional teams.
    • Should be a motivated self-starter with a creative eye, attention to detail and entrepreneurial character.
    • Ability to work in fast-paced team environment and flexibility to accommodate demanding project schedules.
    • Excellent presentation, communication and project management skills.
    • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Project).

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