Digital Marketing Manager- Email, CRM & Loyalty

Job Locations US-CA-Irvine
Shifts Available
Friday, Monday, Thursday, Tuesday, Wednesday


We are Drybar, a blow dry bar, and we set out to shake up the beauty industry in our own, specialty way. We believe in doing one thing and being the best at it. For us, that’s blowouts. In fact, our tagline says it best: No cuts. No color. Just blowouts. What started with one shop in Brentwood, CA has grown to over 90 locations across 20 markets, with more to come.


Our Marketing team is obsessed with providing an exceptional brand experience for all of our clients and loves making sure they're taken care of! We're looking to add a Digital Marketing Manager for our Email, CRM & Loyalty initiatives to ensure we're cultivating a lasting relationship with our clients. This role is perfect for someone with solid Email, CRM and Loyalty program experience who is looking for a role where they can flex their creative muscles and leave their mark on an organization. We're looking for a Digital Marketing Manager to build our Loyalty program from the ground up and take our existing CRM and Email strategies to new heights!


If you're ready to swipe right and see if we're a match, we'd love to have you watch our values video, The Heart & Soul of Drybar, to get to know us a bit better: 



  • Manage Drybar's Retail CRM Program across Email, SMS, & Social Advertising platforms
  • Develop Drybar's eComm CRM Program across Email, SMS, & Social Advertising platforms
  • Support Loyalty Program Implementation & Ongoing Management
  • Drive Drybar's Marketing Email Program – including campaign development & reporting
  • Create CRM, Loyalty, & Email Reporting Structure & Dashboard


  • BA/BS in Marketing, Business, or related field
  • Minimum of 5 years CRM, Email, or Loyalty Marketing experience (retail or beauty experience preferred)
  • Strong analytical & critical thinking
  • Proven ability to work in cross-functional teams and multi-task
  • Excellent presentation, communication and project management skills
  • Proficient in Microsoft Office Suite
  • Demonstrated Experience with CRM or Loyalty Systems (Emarsys & Merkle 500 Friends Preferred)
  • Familiarity with Magento and DOMO
  • Must be able to report full time to our Irvine, CA office location 


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